• Coronavirus (Covid-19)


    Please do not attend the practice if you or anyone in your household has a high temperature or new and continuous cough - even if mild.


    Everyone in your household must stay at home for 14 days and keep away from others.


    We are now only able to treat patients who are mid treatment or have;


    • Mild or moderate pain: that is, pain not associated with an urgent care condition and that responds to pain-relief measures
    • Minor dental trauma
    • Post-extraction bleeding that the patient is able to control using self-help measures
    • Loose or displaced crowns, bridges or veneers
    • Fractured or loose-fitting dentures and other appliances
    • Fractured posts
    • Fractured, loose or displaced fillings
    • Bleeding gums
    • Dental and soft-tissue infections without a systemic effect
    • Severe dental and facial pain: that is,

    pain that cannot be controlled by the patient following self-help advice
    • Fractured teeth or tooth with pulpal exposure

  • New Patients

    If you would like to register as a new patient and book an appointment!

  • Book an Appointment

    If you are a registered patient and would like to book an appointment!

  • Social Feed

    Check out our latest updates!

  • Emergencies

    Out of hours

    NHS England provides an emergency service for all patients, if you are experiencing severe pain not controlled by regular pain relief, uncontrolled bleeding, large swelling, dental trauma or any other condition that is causing you to feel acutely unwell,

    please call their helpline on 0161 476 9651 for assistance or advice.


    For registered patients not experiencing any of these conditions you are advised to contact the practice when we re-open.

    For further advise please call NHS 111.


    Denplan patients

    If you would like advice about what to do in a dental emergency, or you need help finding a dentist in the UK, please call the Emergency Helpline Team on 0800 844 999. They are available to assist you at any time and can help you decide upon the best course of action in an emergency. If you are abroad you can also call the Emergency Helpline Team, they can let you know what kind of treatment you are covered for and offer you advice. Just phone +441962 844 999 at any time.


  • NHS

    We are dedicated to providing high quality NHS dental care to our patients

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    For both adults and children, we provide dental care under the NHS

    Emergency dental treatment – £22.70 This covers emergency care in a primary care NHS dental practice such as pain relief or a temporary filling.

    Band 1 course of treatment – £22.70 This covers an examination, diagnosis (including X-rays), advice on how to prevent future problems, and preventative care such as the application of fluoride varnish or fissure sealant if appropriate.


    Band 2 course of treatment – £62.10 This covers everything listed in Band 1 above, plus any further treatment such as fillings, periodontal care, root canal work or removal of teeth but not more complex items covered by Band 3.


    Band 3 course of treatment – £269.30 This covers everything listed in Bands 1 and 2 above, plus crowns, dentures, bridges and other laboratory work.

  • Private

    Our aim is to find a treatment that meets your needs and is right for you

    scale and polish wirral

    Composite veneers with Dr James Ashley or Dr Nichola Hird

    Composite veneers are quicker. cheaper and less destructive to your natural teeth than porcelain veneers. Prices start from £170.

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    Tooth whitening

    Our home bleaching kit uses custom trays made from impressions of your teeth.
    This allows a gel to safely penetrate the tooth surface and remove stains.

    Price starts from £120.

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    Inman aligner with Dr James Ashley

    Straightening teeth in as little as 6-16 weeks. Price starts from £2200.

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    Invisalign with Dr Nichola Hird

    Invisalign treatment is a virtually invisible way to straighten your teeth. A series of clear aligners are custom-made for your teeth to move them little by little. Free consultation available, book your appointment online. Prices start from £2200 for one arch or £2700 both arches.

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    Private denture

    A variety of options to make your dentures appear more natural
    including cosmetic teeth, clear plastic palates and individual designs.


    We offer a bespoke service every Tuesday 1pm to 3pm with Andrew Lindley, our experienced onsite clinical dental technician. Free consultations available, price starts from £350.

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    Cosmetic scale and polish

    This simple procedure improves the feel and appearance of your teeth. Price £38.

  • Meet The Team

    James Ashley

    James Ashley​ BDS, MFGDP, MDPH

    Qualified Liverpool 1998

    GDC number 74896

    Hannah Aspinall BDS

    Qualified Liverpool 2016

    GDC number 264085

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    Nicole Conway BDS

    Qualified Liverpool 2018

    GDC number 277247

    Eleanor de Boer BDS

    Qualified Newcastle 2019

    GDC number 283648

    Stephen Ellis BDS (Hons)

    Qualified Liverpool 1995

    GDC number 70959

    Nichola Hird Dentist Wirral

    Nichola Hird BDS MJDF

    Qualified Plymouth 2013

    GDC number 244783

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    James Kinsey BSc Oral Health Science

    Qualified Manchester 2015

    GDC number 258449

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    Andrew Lindley

    Clinical Dental Technician

    GDC number 147546

    Dentist Wirral

    Simon O’Hanlon BDS

    BDS Qualified Liverpool 1996

    GDC number 71824

    Dentist Wirral

    Deborah Pye BDS​

    Qualified Liverpool 2013

    GDC number 244011

    Liza Rozdestvenskaja

    Liza Rozdestvenskaja BDS

    Qualified Liverpool 2015

    GDC number 257728

  • About Us

    Our aim is to provide the highest quality dental care in a friendly and relaxing environment.
    Woodlands Dental Practice is an award winning dental practice providing both NHS and private dental care in Rock Ferry, Wirral.
    We have successfully been awarded BDA Good Practice.
    Our highly trained team aim to provide a pleasant experience for all our visitors.
    Patients may ask to register with a male or female dentist who are supported by our friendly and experienced staff.

  • Finance Calculator

    We will discuss your treatment plan with you and clearly explain all payment options


    For optional private treatment such as straightening teeth and composite veneers with our dentists James Ashley and Nichola Hird, we will provide a full treatment plan (where treatment is required).

    Your treatment plan will explain any treatment options and the relevant fees.


    Our finance option can help spread the cost of your treatment if you wish to improve your smile.

    Finance is subject to application and successful credit check. 12.9% representative ​APR.

  • Contact Us

    0151 645 3967

    Woodlands Dental Practice

    493 Old Chester Road,

    Rock Ferry,

    Wirral, CH42 4NG


  • Opening Times

    Monday 8.30am - 12.45pm 1.45pm - 5.30pm

    Tuesday 8.30am - 12.45pm 1.45pm - 5.30pm

    Wednesday 8.30am - 12.45pm 1.45pm - 5.30pm

    Thursday 8.30am - 12.45pm 1.45pm - 5pm

    Friday 8.30am - 4.15pm




We are a Data Controller under the terms of the Data Protection Act 2017 and the requirements of the EU General Data Protection Regulation.
This Privacy Notice explains what Personal Data the practice holds, why we hold and process it, who we might share it with, and your rights and freedoms under the Law.

Types of Personal Data

The practice holds personal data in the following categories:
1. Patient clinical and health data and correspondence.
2. Staff employment data.
3. Contractors’ data.

Why we process Personal Data (what is the “purpose”)

“Process” means we obtain, store, update and archive data.
1. Patient data is held for the purpose of providing patients with appropriate, high quality, safe and effective dental care and treatment.
2. Staff employment data is held in accordance with Employment, Taxation and Pensions law.
3. Contractors’ data is held for the purpose of managing their contracts.

What is the Lawful Basis for processing Personal Data?

The Law says we must tell you this:
1. We hold patients’ data because it is in our Legitimate Interest to do so. Without holding the data we cannot work effectively.  (Also, we must hold data on NHS care and treatment as it is a Public Task required by law).
2. We hold staff employment data because it is a Legal Obligation for us to do so.
3. We hold contractors’ data because it is needed to Fulfil a Contract with us.

Who might we share your data with?

We can only share data if it is done securely and it is necessary to do so.
1. Patient data may be shared with other healthcare professionals who need to be involved in your care (for example if we refer you to a specialist or need laboratory work undertaken).  
2. Employment data will be shared with government agencies such as HMRC.

Your Rights

You have the right to:
1. Be informed about the personal data we hold and why we hold it.
2. Access a copy of your data that we hold by contacting us directly: we will acknowledge your request and supply a response within one month or sooner.
3. Check the information we hold about you is correct and to make corrections if not
4. Have your data erased in certain circumstances.
5. Transfer your data to someone else if you tell us to do so and it is safe and legal to do so.
6. Tell us not to actively process or update your data in certain circumstances.

How long is the Personal Data stored for?

1. We will store patient data for as long as we are providing care, treatment or recalling patients for further care. We will archive (that is, store it without further action) for as long as is required for legal purposes as recommended by the NHS or other trusted experts recommend.
2. We must store employment data for six years after an employee has left.
3. We must store contractors’ data for seven years after the contract is ended.

What if you are not happy or wish to raise a concern about our data processing?

You can complain in the first instance to us, our Data protection Officer, Nicola Keogh, who  will do her best to resolve the matter.  If this fails, you can complain to the Information Commissioner at  ww.ico.org.uk/concerns or by calling 0303 123 1113.